The Payment Firm's user-friendly, customer-focused solutions will encompass the entire range of payment services, starting with virtual IBAN accounts and moving on to multi-currency accounts, cross-border payments, card issuance, and virtual SWIFT accounts. Fairness and honesty are the driving principles behind its open book pricing strategy, robust compliance, competitive pricing, and user-friendly features.

We are the Ronseal of payments; we always follow through on our commitments and are completely open and honest about our business practices. People and SMEs have been taken advantage of when it comes to payments for far too long. The industry hides terms and conditions behind technicalities and jargon, refusing to negotiate lower prices for smaller players while allowing larger players to avoid paying very little. The CEO of The Payment Firm, Gary Prince, says, "We plan to change all that."

The Payment Firm initially hired an IT service provider to create their infrastructure, but it soon became apparent that they had the experience in payments needed to achieve the team's aggressive deadlines.

Payments are easy in certain ways: you put a pound in the top, and it comes out divided. But you must have experience in this field. The only provider I felt comfortable with was SaaScada as their technology just functions. We also felt more at ease knowing that they are knowledgeable because they had previously been implemented and expanded with banks. We were able to develop a new back end, middleware, and APIs in just three months, which would have taken a year without the team's tremendous support. That kind of turnaround time is unprecedented," Prince says.

The Payment Firm was able to develop reliable payment solutions that allow suppliers and customers to transfer balances between network accounts without incurring transaction fees thanks to SaaScada's event sourcing architecture. Since transaction fees are only incurred when money is actually drawn down, this helps to reduce expenditures. This enables The Payment Firm to provide clients with genuinely innovative pricing. Additionally, The Payment Firm's ability to access real-time client data facilitates the automation and streamlining of compliance reporting, guaranteeing accuracy and efficiency.

Our ability to be fundamentally honest and customer-driven will be essential to our disruptive success. We are customer-driven throughout our entire roadmap, and SaaScada enables us to do so," says Prince. "We are able to be a full-service EMI and adapt to our customers' needs because of the data we receive and our rapid development and rollout of new solutions. To provide customers with the best value, we will provide everything at low margins and big volume rather than concentrating on niche offers with high profits. SaaScada also positions us for future market expansion.

Gary and his colleagues have a very clear goal: to provide all the necessary services for clients to make payments in a clean, reasonably priced package without the glitz and glamour. This is consistent with SaaScada's core ideals. According to Nelson Wootton, Co-Founder and CEO of SaaScada, "We handle the "boring bits" on the back end so The Payment Firm can concentrate on developing competitive payments services and introducing new products quickly.

With plans to offer international payments functionality in the upcoming weeks, the Payment Firm account is now in soft launch in the UK.