July 16, 2024

PayPal names Geoff Seeley as CMO of CashApp.

February 27, 2024
1Min Read

Geoff Seeley has joined PayPal Holdings, Inc. (NASDAQ: PYPL) as Chief Marketing Officer (CMO). He will report to Diego Scotti, who is the Executive Vice President (EVP) and General Manager (GM) of the Consumer Group and Global Marketing & Communications.

Seeley has over 25 years of experience in performance, digital, and global brand marketing. She has also built teams to advance revolutionary marketing strategies. Seeley most recently served as CashApp and Afterpay's global CMO and communications officer.

Seeley will be in charge of managing the Global Marketing group for all of PayPal's brands, including Venmo. Seeley will be responsible for ensuring that PayPal and Venmo's value propositions are understandable, appealing, and easy for users to navigate. Additionally, he will concentrate on revitalizing the PayPal and Venmo brands by utilizing the business's inventive past, robust product line, and ongoing efforts to foster client confidence.

"Geoff has a rich and impressive background leading marketing teams and building brands across some of the biggest global companies," stated PayPal's EVP and GM of Global Marketing & Communications, Consumer Group, Diego Scotti. "Geoff brings over 25 years of expertise in transforming global consumer and B2B brands by leveraging cutting-edge digital and performance marketing and building strong teams focused on enhancing brand awareness and engagement with customers."

Seeley has prior experience working on Airbnb's Homes division, where he was responsible for brand alliances, worldwide media, regional brand marketing, product marketing, marketing analytics, and research. Seeley also held the position of Global Communications Planning Director at Unilever, where he assisted established, legacy brands in modernizing their marketing strategies and technological platforms to enhance the customer experience with their brands.

With effect from today, February 26, 2024, Seeley will take on the position of Chief Marketing Officer.

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