Visa and Emirates Skywards Collaborate to Improve Loyalty Reward Customization

Visa, the industry leader in digital payments, is teaming up with Emirates Skywards, a loyalty program run by Emirates and flydubai, to help improve personalization and data-driven decision-making.

Maurine Lind

February 29, 2024

2Min Reads

139

Wealth

Emirates Skywards plans to collaborate closely with co-brand issuer partners around the Gulf Cooperation Council (GCC) in the wake of its agreement with Visa, in order to expand prospects for more customized goods and rewards on co-brand card proposals.

Emirates Skywards also disclosed that, as a result of the Visa partnership, it will collaborate more closely with banking partners throughout the region. Members will also gain from improved travel opportunities as a result of resource, technological, and data optimization.

"We're excited to announce this landmark partnership with Visa – a strategic agreement which will unlock incremental value for our loyal members across the GCC and will tighten our collaboration with our banking partners in the region," said Nejib Ben Khedher, divisional senior vice president of Emirates Skywards.

"Emirates Skywards continues to lead the industry with innovative digital-first products and experiences, and this agreement is a major milestone for the company."

Cardholders of Visa and Emirates Skywards jointly can enjoy exclusive benefits like personalized promotions, faster mile-earning possibilities, and other experiences catered to member preferences.

"This multi-year exclusive deal with one of the largest of its kind worldwide and the largest in scale in the region is a testament to Visa's global leadership in travel co-brands and a significant milestone in our journey to enhance the payment experience for travelers worldwide," said Saeeda Jaffar, senior vice president and group country manager for Visa in the GCC.

According to our Global Travel Intentions study conducted here in the UAE, 70% of outbound travelers believe that digital payments are essential to a safe and enjoyable trip.

"We are thrilled with this opportunity to work with Emirates in bringing new experiences to Visa cardholders in the UAE and GCC, and this large-scale partnership is a step towards fulfilling that need."