Using CAWL, Crédit Agricole and Worldline Hope to Rule Payment Services for French Retailers

The international banking institution Crédit Agricole and the payment and transactional services provider Worldline have joined forces to establish a new joint venture called CAWL, which will serve as a payment services brand for French retailers.

Maurine Lind

April 08, 2024

2Min Reads

115

Banking

In order to make merchants' life easier and free them up to concentrate on growing their businesses, CAWL will provide industry-vertical offers that combine acceptance and acquisition with value-added services tailored to each business sector.

With the help of CAWL's solutions, merchants will be able to concentrate on their expansion, efficiently manage their commercial performance, maximize sales, and reduce fraud risks—all of which will support the growth of their business operations.

"CAWL aspires to be a major player in payments for all merchants in France, with an offering that combines service, proximity, and high technology, leveraging the strengths of Crédit Agricole and Worldline," stated Meriem Echcherfi, CEO of CAWL. By developing integrated solutions that greatly boost the added value for merchants and, consequently, for their own consumers, we also hope to be a leader in innovation.

CAWL combines the commercial performance and distribution capacity of Crédit Agricole Group with the technology know-how, offers, and services of Worldline.

Regardless of size, sector, or sales channel, the payment services company wants to give all merchants comprehensive and cutting-edge solutions. CAWL will provide omnichannel solutions with specialized commercial teams and industry knowledge for larger retailers.

CAWL plans to launch all-in-one products by industry verticals beginning in 2025. The banks that make up the Crédit Agricole Group intend to market these products extensively using both a fully digital channel and specialized teams.

With the help of Crédit Agricole Group's understanding of the French market and Worldline's capabilities and technologies, CAWL will introduce a platform with new features that will allow merchants to maximize their conversion rates and commercial activities while providing their customers with a seamless, omnichannel shopping experience.

Through a pan-European acquisition platform and personalized services, all new offers will give merchants access to multi-currency, multi-country, multi-payment network services, and alternative payment ways.