The new shop has been released on the India Android app of the leading e-commerce company globally. According to a previous TechCrunch article, Amazon started hiring vendors for the new site in February and offered them "hassle-free" delivery, no referral fees, and access to a large consumer base.

The firm states on a support website that customers may purchase anything from jewelry, purses, and traditional and western dress to apparel, accessories, and a wide range of household products including cookware, towels, bed linens, and décor pieces.

According to brokerage company Bernstein, the rising need for inexpensive fast-fashion is propelling purchases on several Indian shopping applications, therefore it is imperative for Amazon to dominate a market where it has historically had difficulty.

The balance of e-commerce categories in India is shifting, with a diminishing representation of mobile and consumer electronics. In a report last month, Bernstein analysts stated, "Fashion has experienced the strongest growth since FY19 and currently holds the highest category share."

"Trendy" t-shirts priced at 129 Indian rupees ($1.55) and footwear for $3 are among Bazaar's options.

Amazon considers India to be one of its most important international markets, having spent over $11 billion there thus far. Amazon's cloud division, AWS, continues to top the Indian market, while its e-commerce division is ranked second, trailing only Flipkart.

CEO Andy Jassy revealed intentions last year to invest $12.7 billion in AWS in India by 2030. During the same time frame, he also committed over $2 billion to the e-commerce company.

In recent times, India has witnessed a notable surge in the fast-fashion e-commerce sector, with local businesses finding motivation from global trailblazers such as Zara, H&M, and Uniqlo. Although Reliance's Ajio, which has taken up nearly 30% of the industry in only a year, is a growing competitor for Flipkart, which now dominates the fashion e-commerce space through its ownership of Myntra, Bernstein reports.

Last year, Ajio opened Ajio Street, a fast-fashion website where a variety of apparel and accessories are available for as little as 199 Indian rupees ($2.4). The portal promises a simple returns procedure, waives delivery fees, and assures the "lowest price" for its items.