By means of this collaboration, Ryft is augmenting payment flexibility by permitting its eCommerce vendors in the UK to receive payments via Amex Cards. Ryft is a single payment platform made especially to support B2B and marketplace environments. The end-to-end solution enhances the number of payment alternatives available on digital marketplaces, fully automates payouts, monetizes transactions for digital platforms, and assists merchants in meeting their PSD2 compliance needs.

Since its launch in March, Ryft's capabilities have grown to enable more innovative digital sites to accept Amex payments. Leading the world in payments, Amex is a crucial component of Ryft's extensive payment options as it expands and grows.

The Ryft platform has grown significantly since its 2022 launch, handling millions of transactions across numerous digital merchant platforms. The addition of Amex as a payment option enables Ryft to stay competitive in the market and gives its merchant customers the possibility to welcome devoted and high-spending Amex Cardmembers. Ryft is constantly aiming for optimization and reaching the next level of innovation.

CEO and co-founder of Ryft, Sadra Hosseini, expressed her excitement about the agreement by saying, "We are thrilled to announce our new partnership with American Express, a true leader in the payments industry." This partnership represents a major turning point for us, confirming our dedication to providing unmatched value to our partners and creating a wealth of new opportunities.

Going forward, we're excited to provide merchants with cutting-edge solutions that will completely transform how consumers interact with payments. This alliance represents a strong synergy between our two companies, and we are eager to start this expansion adventure in the market together.