Wayflyer's new Wholesale Financing offering will enable brands to access working capital for inventory orders on a rolling basis, without the need for a purchase order or invoice. This builds on the company's established track record with online brands, having already deployed $3 billion+ in capital to 3,500+ customers.

The underwriting platform of the corporation evaluates a business's accounting and banking information, store connectivity, and advertising efficacy in cases where the brand also conducts online sales.

Customers of Wholesale Finance can receive funding of up to $5 million and be funded in as little as 24 hours. The repayment plan is flexible and includes fixed weekly, fortnightly, or monthly repayments.

Businesses located in the United States, the United Kingdom, or the Netherlands that bring in at least $250,000 annually are eligible to purchase the product.

The launch follows Wayflyer's rapid expansion, which culminated in the company's achievement of monthly profitability in late 2023.

Wayflyer renewed a $300 million debt line with JPMorgan and negotiated a $1 billion off-balance sheet program with Neuberger Berman last year.