United Fintech Group Limited ("United Fintech" or the "Company") has made major management changes to strategically position the Company's organization for accelerating global operations and adopting even more customer-centric ways of working, just weeks after announcing strategic investments by BNP Paribas and Citi.

Among the adjustments is relocating.

- Rasmus Bagger, CEO of Netdania, promoted to CCO of United Fintech. 
- Luis Otero, CEO of Athena, promoted to CTO of United Fintech. 
- Marc Levin, Partner of Athena, promoted to CEO of United Fintech. 
- Troels O. Lindblad, Head of M&A and Funding, promoted to CFO of United Fintech.

- Elizabeth Missfeld, Head of Strategic Transformation & Execution, promoted to Chief of Staff of United Fintech. 
- Darren Coote, Managing Director of Strategic Accounts, promoted to CEO of Cobalt FX.

- George Govier-Rosenvold, United Fintech Sales Executive, has been appointed CCO of Netdania.

"Our strategic reshuffle aims to repurpose talent internally and demonstrates the depth and breadth of the talent pool that United Fintech has built in less than   four years." We are sure that the management changes will allow us to build an even stronger foundation for future growth in all areas, with a focus on     adopting even more customer-centric ways of working," says Christian Frahm, CEO of United Fintech.

Continued emphasis on acquisitive growth

United Fintech, founded in 2020, is a neutral Digital Transformation Platform for the financial services industry that remains at the forefront of innovation by bringing engineering-led fintechs from Capital Markets, Wholesale Banking, and Wealth Management under one umbrella. United Fintech has purchased five fintech companies in less than four years, including Athena Systems ("Athena"). With Athena founder Luis Otero becoming CTO of United Fintech and United Fintech partner Marc Levin named as the new CEO of Athena in Madrid, United Fintech is making a significant investment to expanding the operations of the pioneering US-Spanish fintech.

"My role at Athena will be to grow the buy-side business both organically and through acquisitions, leveraging United Fintech's M&A skills. Athena has grown tremendously in recent years, and our strategic discussions with new investors have validated our strong belief in its product portfolio and the extension of United Fintech's buy-side pillar," says Marc Levin, CEO of Athena.

At the center is customer centricity
Following the promotions of Troels O. Lindblad to CFO and Rasmus Bagger to CCO, United Fintech is now employing over 160 people in 8 countries and providing financial services to over 200 clients, including 10 out of the 12 largest banks in the world. The company's goal is to continue growing both organically and through acquisitions while establishing a strong ecosystem that prioritizes customer-centricity.

Troels O. Lindblad, the CFO of United Fintech, says, "We see a significant, untapped opportunity set in a market that keeps growing fuelled by megatrends which will drive a continued consolidation within software vendors to the financial industry. We are now more than ever positioned to capitalise on this."

"United Fintech wants to have a big impact on the market. Rasmus Bagger, CCO of United Fintech, concludes, "Our neutral industry platform is essential for Financial Services, and I'm committed to developing our commercial framework, fostering growth, and providing value to the sector and our clients.